PRIZE GIVEAWAY
Case Study: NEWS LIMITED - MEMBER SUBSCRIPTION PRIZE GIVEAWAY
Our team at FAN+ was tasked with delivering a standout national consumer promotion to drive engagement and subscription value for News Limited readers by managing and delivering an extraordinary sports experience.
Fan+ Prize Package Included:
A once-in-a-lifetime NBA experience in Dallas, featuring VIP floor-seat tickets to a Mavericks game, exclusive lounge access, behind-the-scenes tours, player meet and greets, return flights for two with Qantas, and five nights' accommodation courtesy of Dallas Tourism.
The initiative was amplified through an integrated marketing campaign spanning Metro and Regional mastheads, press ads, and direct communications, reaching an audience of over 10.8 million across print and digital platforms.
Results:
The campaign generated over 864,000 site sessions, nearly 395,000 page views, and more than 15,500 competition entries—all within just six weeks.
The collaboration between FAN+, News Limited, Qantas, and Dallas Tourism proved a winning formula—delivering high engagement, widespread brand exposure, and reinforcing the value of exclusive fan experiences in driving consumer interest and loyalty.
The winner's said:
"“This was hands-down the most incredible experience of my life. Sitting courtside, high-fiving the players, getting a behind-the-scenes look at the locker room—it felt like I was part of the team. From the flights to the VIP treatment at the game, everything was next-level. Huge thanks to News Limited and FAN+ for making it all happen!”
Our Team is here to help:
At FAN+, we believe that great experiences go beyond transactions—they’re about creating connections that last a lifetime. Our vision has always been to build something that empowers businesses to engage their customers and staff in meaningful ways, elevating every interaction.
At FAN+, it’s not just about what we deliver—it’s about how we make people feel. And we’re just getting started. The future of engagement is emotional, and with FAN+, that future is here.”
View the video of the experience!!
